MANILA, Philippines — The Philippines’ largest integrated telecommunications network PLDT Inc. (PLDT) has been recognized at the third United Nations Global Compact Network Philippines’ Sustainable Development Goals (SDG) Awards for its Madiskarte Moms PH (MMPH) program.
Recognizing companies and programs with outstanding contributions towards sustainable development, particularly on areas of the Planet, Prosperity and People, the SDG Awards cited MMPH for enabling digital inclusion among women, promoting decent work and economic growth, and supporting the recove ry and resilience of micro, small and medium-sized enterprises (MSMEs).
“We are happy and proud to receive this recognition for PLDT Home and MMPH. This initiative demonstrates our continuing thrusts to embed sustainability in the way we do business and promote digital inclusion in suppor t of achieving sustainable development,” Melissa Vergel de Dios, FVP and head of investor relations and chief sustainability officer at PLDT and Smart, said.
MMPH (“resourceful moms” in English) is an online community founded by PLDT Home in September 2020 with a group of Filipino mom entrepreneurs (mompreneurs).
Statistics show that about 33% of Filipino women lost their jobs at the height of the pandemic. MMPH fostered an active community that helps women find alternative sources of income, use digital tools to their advantage and continuously exchange ideas and s hare experiences about running home-based and online businesses.
Three years since its launch, MMPH now has 170,000 community members. It has trained more than 15,000 moms, supported at least 75 businesses through the provisioning of digital kits, conducted at least 11 regular webinars and masterclasses and produced over 160 educational videos about several areas of doing busin ess sustainably and responsibly.
MMPH has also been recognizing outstanding mompreneurs through its Annual Gawad Madiskarte Awards and active participation in various public fora and engagements.
“Our goal is to help upskill Filipino moms on how to start and grow their home-based businesses and empower them to succeed in their entrepreneurial journey, while also providing them access to digital solutions and tools,” said Cheryl Maxine Loyola, assistant vice president, PLDT Home marketing, PR, influencer management and brand advocacies.
PLDT Home and MMPH continue to support mompreneurs and their employees to rise above poverty and achieve prosperity through digital inclusion and empowerment.
“We believe that women can achieve financial security by becoming entrepreneurs so that they can further empower their families to achieve their dreams,” Loyola added.
MMPH supports PLDT and Smart’s continuing contribution to the United Nations SDGs, particularly SDG 1: No Poverty, SDG 3: Gender Equality and SDG 8: Decent Work and Economic Growth.
It also aligns with PLDT’s broader goal to promote inclusive technologies that can help boost livelihood opportunities among Filipinos, leaving no one behind.
MANILA, Philippines — The first low-rise condominium of Profriends inside Lancaster New City, Westwind, has officially broken ground, with a targeted turnover in the third quarter of 2026.
The groundbreaking ceremony took place in General Trias, Cavite last November 11, three months after the project’s grand unveiling at Acacia Alabang in Muntinlupa.
Profriends President Kathleen Choa expressed her excitement about the development, stating, “We’re putting in the first move in truly developing the Westwind estate. It also feels like we’re breaking ground into this whole new territory—our pioneer vertical project here in Cavite.”
She emphasized the need for agility, creativity and innovation in this new venture, along with a dedicated commitment to the vision.
Westwind, with approximately 3,500 planned condominium units, is positioned to be a significant addition to Lancaster New City. Each condo building, or “vertical village,” will feature only four to six stories, comprising 140 to 150 high-ceiling units with generous studio and one- to three-bedroom layouts.
Setting itself apart from typical condominiums, Westwind boasts a mesmerizing park-like entrance, lush greenery, dedicated biking lanes, jogging paths and lifestyle outdoor spaces. Westwind’s outdoor lifestyle spaces include a kiddie playground, swimming pools, outdoor exercise grounds, multi-purpose court, pet-friendly spaces, retail rows and al fresco dining areas.
True to Profriends’ mission of creating strong, bonded communities, Westwind will definitely have spaces that are designed to promote healthy interactions among its residents.
Westwind also addresses the diverse needs of homebuyers by offering various financing options, including the much-awaited Pag-IBIG home loans and other innovative schemes, in addition to traditional bank and in-house financing.
READ MORE: Tired of Metro Manila? Appreciate ‘connected living’ at first low-rise condo inside Lancaster New City
Editor’s Note: This #BrandSpace story is created with Profriends. It is produced by the Advertising Content Team that is independent from our Editorial Newsroom.